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Founded in 1982, Sports Direct International PLC is today the UK's largest sporting good retailer, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.
£2.9bn
FY16 Group Revenue
19
European Countries
29
International Brands
700
Stores
50
E-Commerce Sites
We operate c. 700 sports stores in the UK and continental Europe, c. 427 of which trade under the Sportsdirect.com fascia.
Discover sportsdirect.com utilising the latest technologies to make your shopping experience even better. All our websites are fully responsive and offer a unique online shopping experience with our new features such as boot finder and micro sites.
Find your local Sports Direct store using our Store selector.
Business founded by Mike Ashley in Maidenhead
Rebranded 'Sports Soccer' and acquired Donnay
International expansion with store openings in Belgium
Acquired ‘Lillywhites’ stores and Lonsdale brand
Retail portfolio increases to 150 stores
Acquired Dunlop, Slazenger, Carlton, Karrimor
Acquired Campri, LA Gear, No Fear, Title, Voodoo Dolls
Acquired world famous fashion brand Kangol
Listed on London Stock Exchange
Acquired Everlast, Worldwide Inc, Field & Trek and Sport 2000
Established UK market leadership with sales exceeding £1.0bn
International expansion continued with stores opening in Portugal
Acquired USC, Cruise, Van Mildert, Flannels Firetrap, No Fear, Hot Tuna
International expansion, acquiring Eybl in Austria and Sportland in the Baltics
Acquired balance of Eybl and stakes in Debenhams and HoF
The latest phase of the ongoing Shirebrook campus development is now complete
Sports Direct has a strong working culture, we are proud of our people and champion them in all their endeavours. The #SDfamily is about unity, it's about being heard, it's about making a difference every day. Find out more on Facebook and Instagram.
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